Dear colleagues
On the occasion of this new year, on behalf of the board of directors, I would like to extend our sincerest greetings to all employees of Tiancheng Company who work on various fronts of production and operation.
In the past 2019, due to various international and domestic factors, the overall decline of the domestic automotive market and the downturn in the automotive industry have also led to a sluggish trend in the wheel hub industry. In such a severe environment, as Tiancheng people, we did not blame the heavens or others. Instead, with a positive attitude, through unremitting efforts and practical work, we achieved certain results and walked confidently into 2020.
In the past 2019, we conducted discussions on the core competitiveness of enterprises, clarified the development vision of the enterprise, and formulated competitive strategies that are in line with the actual situation of the enterprise, laying a solid foundation for the future development of the enterprise.
Although the overall domestic automobile market is currently sluggish and this situation may continue for a long time, the number of household sedan cars in China has exceeded 210 million, and the scale of the automotive aftermarket (parts, modifications, repairs, etc.) is very large. According to statistics provided by professional consulting agencies, the size of the automotive aftermarket will not be less than 1.3 trillion yuan per year, and the personalized wheels we produce will meet the huge demand of the automotive aftermarket. Becoming the 'best personalized wheel hub manufacturer' is the goal of our Tiancheng team, which is achievable and bound to be achieved!
To achieve this goal, we will need to do the following things well.
We need to deeply understand and continue to strengthen the core competitiveness of enterprises with "high-quality service". Service is both productivity and competitiveness. Among the numerous wheel hub production factories in China, although our Tiancheng scale is not large, our production equipment is not the most advanced, and our technology research and development is not the most advanced, we can provide customers with the best quality service. This is also the main reason why in the harsh market environment of 2019, our Tiancheng was still able to gain the support and trust of customers, especially foreign customers.
Compared with OE products from supporting vehicle manufacturers, personalized products are mainly aimed at the retail and automotive modification markets, requiring us to meet customers' small batch orders and broader requirements. We want to become the best personalized wheel hub manufacturer, not only providing better products for customers, but also providing better services to meet their various needs.
The amount of water a bucket can hold is determined by its shortest board, and the height that an enterprise can reach is also constrained by its weakest link. Therefore, we need to continuously make up for various shortcomings in enterprise management. The previous practice of "reducing staff and increasing efficiency" was a way to address weaknesses and achieved good results. The company hopes that everyone can provide more suggestions and opinions on their work, and has received a positive response from everyone. From the 2019 "Improvement Proposal" evaluation, it can be seen that all employees have devoted considerable enthusiasm to this.
The company needs to carry out corporate culture construction in multiple aspects and levels, create a good atmosphere for the enterprise, better serve employees, better stimulate their learning and work enthusiasm, enhance their sense of ownership, improve their work skills, and expand their career development channels.
The construction of corporate culture is not achieved overnight, but a long-term and continuous work. The construction of corporate culture is not only top-down, but also requires the participation of all employees. We hope that everyone can actively participate in the construction of corporate culture in various ways.
To develop a business, marketing is the leader and technology is the key. We need to break away from traditional thinking, select and attract various talents, provide more comprehensive incentive mechanisms, actively expand marketing channels, continuously develop new products and processes, and strive to become the "best personalized wheel hub manufacturer"!
Goodbye 2019, yesterday's hard work and sweat will turn into passion and motivation today.
Hello 2020, the new year has shown us new hope and brightness!
On the road ahead, there are inevitably bumps and storms, but we are not afraid of wind and rain, nor are we afraid of obstacles.
Let us seize the day, live up to our youth, continue to forge ahead, and work together to create a brilliant tomorrow for Tiancheng Company.